diff --git a/ensure-apk-packages.sh b/ensure-apk-packages.sh
index f7a733a..b9d82b0 100644
--- a/ensure-apk-packages.sh
+++ b/ensure-apk-packages.sh
@@ -2,7 +2,7 @@
 set -eu
 
 log() {
-    echo "[init] $(date -u '+%Y-%m-%dT%H:%M:%SZ') $*"
+    echo "$(date -u '+%Y-%m-%dT%H:%M:%SZ') $*"
 }
 
 if [ "$#" -eq 0 ]; then